ILC Canada maintains responsibility and accountability for CCAA’s operations

Canadian Coalition Against Ageism

The Canadian Coalition Against Ageism (CCAA) is a nation-wide social change movement to end ageism against older people while protecting and strengthening their human rights.

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Ageism Awareness Module and Toolkit

Introducing new bilingual educational resources

The development of these educational resources was undertaken in partnership with the Canadian Coalition Against Ageism (CCAA) and with funding from the Canadian Institutes of Health Research (CIHR) Institute of Aging.

  • The Ageism Awareness Modules offer people across Canada and beyond a foundational introduction to what ageism is, why it matters, how it affects us all, and how to address it.
  • The Ageism Toolkit is a complementary resource that brings together a diverse set of tools and activities to deepen understanding of ageism, explore its impacts, and promote concrete actions to challenge it across multiple sectors of society.
Ageism Awareness & Education Module
Eliminating Ageism in Healthcare Module
Ageism Toolkit

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OUR VISION: A CANADA FREE OF AGEISM AGAINST OLDER PERSONS

Every person deserves to be treated with dignity, respect and fairness – no matter their age. Ready to make the world more age-inclusive? Sign up as an  Affiliate Member now!

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About CCAA

What is Ageism? Ageism is a root cause of human rights violations against older people.

1 out of 2 people are greatly affected by ageism globally.

Ageism is destructive to healthy aging and the economy, while also disrupting intergenerational harmony.

It is imperative to protect older people’s human rights.

ILC Canada & partners launched the Canadian Coalition Against Ageism… a social change movement fighting ageism with evidence-based strategies.

These include 3 World Health Organization recommended interventions:

  1. Education across the lifespan
  2. Enhance intergenerational relations
  3. Influencing policy and laws

A United Nations convention on the rights of older people will transform everything from laws to social norms that underlie ageism.

Ageism 101
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What is Ageism?

Ageism is the way we think (stereotypes), the way we feel (prejudice), and the way we act (discrimination) towards people based on their age.

French version of video

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Shocking statistic

One in every two people around the world are ageist against older people. 

WHO Global report on ageism

What is CCAA?

The CCAA is a national, multi-pronged, social change movement to combat age discrimination against older persons while protecting and strengthening their human rights.

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CCAA’s vision

A Canada free of ageism against older persons.

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Our History

The CCAA was formally launched in November 2022 to act on recommendations from the WHO report on ageism and to ensure Canada’s role as a world leader in combating ageism against older persons. CCAA has 14 founding Canadian seniors’ organizations with a combined reach of over 10 million Canadians, currently led by the International Longevity Centre Canada.

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What CCAA does

CCAA aims to effectively create sustained and scalable transformations in policies, practices, power dynamics, social norms and mindsets that underlie ageism.

CCAA will achieve its goals with three targeted, strategic, evidence-based interventions:

  1. education across the lifespan,
  2. enhanced intergenerational relations,
  3. influencing policy and laws.
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Looking forward

As we start to mobilize champions with creative and innovative ideas on how to take strategic action to combat ageism, let’s start with the basics – education, conversations, and narratives.

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How you can help?

We invite you to spread the word, have others to do the same, support the CCAA movement by sharing your experiences, your stories, and your ideas. Together, we can create a just, age-inclusive society free of ageism against older persons.

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Get involved in the fight to #StopAgeism

Together we can stop ageism!  When you support CCAA you are adding your voice to a global movement. 

Advocacy

Reach out to your elected officials by joining a letter writing or email campaign.

volunteer

Support the movement by volunteering time or resources.

donate

Make a financial contribution to support CCAA’s efforts.

Resources

Access and share CCAA resources with friends, colleagues and elected officials.

Founding Members

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