Ageism Awareness 2024
Ageism Affects Everyone (October 1 – 11)
Join the movement to promote ageism awareness while building a Canada free of ageism against older persons.
About The Ageism Awareness 2024 Campaign
The International Day of Older Persons has been celebrated on October 1st globally each year since it was officially adopted by the UN in December of 1990. The day is an opportunity to officially recognize the contributions of older persons in society and to promote the development of an age-inclusive world.
In addition to IDOP, the American Society on Aging has identified October 9, 2024 as Ageism Awareness Day.
To correspond with International Day of Older Persons and Ageism Awareness Day, CCAA has prepared a nine-day campaign to promote ageism awareness. The campaign consists of nine social media graphics prepared in both official languages. Each image has a corresponding caption. The captions and images are designed so that they can be used as a complete campaign, or as stand-alone posts.
Target Audience
This campaign is designed to reach a broad audience that includes the following:
- People who will take action to create a just, age-inclusive society
- Caregivers and Families
- Influencers
- Older adults
- Health-focused organizations / health and care providers, service professionals
- Youth/younger generations /intergenerational groups
Campaign Themes
Day 1: Introduction to Ageism
Day 2: Recognising Ageism
Day 3: Ageism in Media and Culture
Day 4: Ageism in the Workplace
Day 5: Ageism in Health Care
Day 6: Intersectionality and Ageism
Day 7: Education and Advocacy
Day 8: Intergenerational Solidarity
Day 9: Taking Action
English Toolkit
Campaign Hashtags: #AgeismAwareness2024 #ElimateAgeism #CCAA
English Captions docx pdf
Complete Toolkit (Captions and images)
Boîte à outils francophone
Hashtags de la campagne: #SensibilisationAgisme2024 #EliminerlAgisme #CCAA
les sous-titres français : docx pdf
la boîte à outil complète (sous-titres et images)
