Ageism Awareness 2025
Age Is a Strength: Building Belonging, Challenging Ageism (October 1 – 9)
A celebration of connection, inclusion, and rights at every age.
About The Ageism Awareness 2025 Campaign
Campaign Purpose
To recognise the contributions of older people, advocate for their rights, and combat ageism through storytelling, education, and community participation — while advancing inclusion, intergenerational connection, and the UN Sustainable Development Goals (SDGs).
Campaign Overview
Ageism Awareness Week (October 1–9, 2025) is a collaborative national campaign led by the Canadian Coalition Against Ageism (CCAA), in alignment with the International Day of Older Persons (October 1), Canada’s National Seniors Day (October 1), and Ageism Awareness Day in the U.S. (October 9). This week amplifies efforts to raise awareness about ageism in all its forms and sectors—healthcare, media, policy, communities, and workplaces.
Campaign Objectives
- Elevate the voices of older persons
- Strengthen education and awareness, especially in healthcare
- Promote intergenerational strategies and inclusion
- Engage all sectors of society in systemic change
- Connect ageism to broader issues of equity, justice, and innovation
Target Audience
This campaign is designed to reach a broad audience that includes the following:
- People who will take action to create a just, age-inclusive society
- Caregivers and Families
- Influencers
- Older adults
- Health-focused organizations / health and care providers, service professionals
- Youth/younger generations /intergenerational groups
Campaign Themes
- Sept. 24: Campaign Launch Teaser
- Oct. 1: IDOP & National Seniors Day
- Oct. 2: Understanding Ageism
- Oct. 3: Ageism in Healthcare
- Oct. 4: Age-Inclusive Communities
- Oct. 5: Economic Impact of Ageism
- Oct. 6: Intergenerational Strategies
- Oct. 7: Voices of Older Persons
- Oct. 8: Call to Action: Join the email writing campaign
- Oct. 9: Ageism Awareness Day
Ageism Awareness Week Toolkit
Campaign Hashtags:
#AgeismAwarenessWeek #ReframeAging #AgeWithRights #EveryAgeCounts #NationalSeniorsDay #UNIDOP #AgeismAwarenessDay #EquityForAllAges
Campaign Toolkits:
Support the movement for Rights for Older Persons in Canada:
- “Share Your Story” on our interactive website page.
- Join the social media campaign
- Tell your elected officials that the time for action is now with our email campaign.
- Become a CCAA Member and be part of the movement for change.