One in every two people around the world are ageist against older people. 

The CCAA is a national, multi-pronged, social change movement to combat age discrimination against older persons while protecting and strengthening their human rights.

A Canada free of ageism against older persons.

The CCAA was formally launched in November 2022 to act on recommendations from the WHO report on ageism and to ensure Canada’s role as a world leader in combating ageism against older persons. CCAA has 14 founding Canadian seniors’ organizations with a combined reach of over 10 million Canadians, currently led by the International Longevity Centre Canada.

CCAA aims to effectively create sustained and scalable transformations in policies, practices, power dynamics, social norms and mindsets that underlie ageism.

CCAA will achieve its goals with three targeted, strategic, evidence-based interventions: 1. education across the lifespan, 2. enhanced intergenerational relations, and 3. influencing policy and laws.

As we start to mobilize champions with creative and innovative ideas on how to take strategic action to combat ageism, let’s start with the basics – education, conversations, and narratives.

We invite you to spread the word, have others to do the same, support the CCAA movement by sharing your experiences, your stories, and your ideas. Together, we can create a just, age-inclusive society free of ageism against older persons.